Primark's brand refresh includes a playful update to its logo, a refreshed Primark blue for its updated color palette, and a specially designed font. This new look will be visible across social media, in direct communications, and in-store, with further rollouts planned for later this year.

The Brooklyn Nets has updated its brand identity, unveiling a new "Nets Thread" logo that incorporates the letters of the team's nickname to resemble a basketball hoop and net. This script logo, inspired by Brooklyn's unique style and the team's New Jersey roots, joins other refreshed logos, including the "B-Ball" logo and the "Brooklyn Arch" logo, sticking to the team's black-and-white color scheme. While potentially seen as corny, the design cleverly ties in the sport's visuals with a fresh approach.